The Userbird Blog

Learn about analytics tracking, product analytics, case studies and more.

Heatmaps vs Session Replay: When to Use Each for Maximum Insight

Heatmaps vs Session Replay: When to Use Each for Maximum Insight

Learn the difference between heatmaps and session recordings. Discover when to use each for design, UX debugging, and conversion improvements—using privacy-safe analytics like Userbird.

Chris Muktar
Top Features to Look for in a Web Analytics Tool for Maximum Productivity

Top Features to Look for in a Web Analytics Tool for Maximum Productivity

Discover the top features to look for in a web analytics tool for maximum efficiency—privacy-first tracking, real-time insights, automation, heatmaps, and more. Find out why Userbird is built to deliver.

Chris Muktar
When Is Consent Required Under GDPR? A Marketer’s Guide

When Is Consent Required Under GDPR? A Marketer’s Guide

Learn when GDPR requires user consent, including for cookies, tracking, and analytics. Discover consent-free solutions like Userbird that comply without pop-ups.

Chris Muktar
List of Privacy Focused Analytics for 2025

List of Privacy Focused Analytics for 2025

Discover the best privacy-focused analytics platforms for 2025, including Userbird, Fathom, Plausible, and Simple Analytics — all cookie-free and GDPR-compliant.

Chris Muktar
95 Ways to Improve Conversion Rates

95 Ways to Improve Conversion Rates

Discover 101 actionable, data-backed conversion rate optimisation tips—from A/B tested design tweaks and pricing strategies to trust signals and retargeting techniques—to significantly boost your conversions.

Chris Muktar
Accelerating Cloudflare Pages with Advanced Use of Cloudflare's CDN

Accelerating Cloudflare Pages with Advanced Use of Cloudflare's CDN

Learn how we implemented aggressive caching strategies on Cloudflare's CDN to dramatically improve our website performance and reduce server load.

Chris Muktar
We launched on Product Hunt - and got hit with a noindex, nofollow tag

We launched on Product Hunt - and got hit with a noindex, nofollow tag

The difference between being 'live' and 'featured' on ProductHunt

Chris Muktar
Top Google Analytics Alternatives by Popularity and Revenue (2025)

Top Google Analytics Alternatives by Popularity and Revenue (2025)

Discover the most popular Google Analytics alternatives of 2025, ranked by adoption. See usage stats and revenue estimates for Plausible, PostHog, Amplitude, Fathom, and more.

Chris Muktar
On the power of small teams

On the power of small teams

Why Userbird Believes in Small Teams and Big Impact

Chris Muktar
Cloudflare Workers vs AWS Lambda - Why we used Cloudflare Workers for our analytics ingest pipeline

Cloudflare Workers vs AWS Lambda - Why we used Cloudflare Workers for our analytics ingest pipeline

Learn how we evaluated Cloudflare Workers vs AWS Lambda for our analytics pipeline.

Chris Muktar
How to Track User Behavior for Better Conversions and Engagement

How to Track User Behavior for Better Conversions and Engagement

Learn how to track user behavior for better conversions and engagement—using privacy-first tools like Userbird. Unlock heatmaps, session replays, and real-time journey tracking, all without cookies.

Chris Muktar
How to get near-O(1) lookups on partitioned timestamp data in databases without scanning the whole table or using indexes

How to get near-O(1) lookups on partitioned timestamp data in databases without scanning the whole table or using indexes

Learn how Userbird efficiently retrieves individual sessions by embedding the date into session_id, enabling precise partition targeting without full-table scans.

Chris Muktar
Designing a New Logo for Userbird

Designing a New Logo for Userbird

In this article, we'll discuss how we considered a new logo and iconography for Userbird.

Chris Muktar
Rethinking Analytics Schema Design in the Cloud Era

Rethinking Analytics Schema Design in the Cloud Era

Learn how Userbird approaches schema design for modern cloud environments - prioritizing fast, resilient, and schemaless ingestion with BigQuery-powered querying.

Chris Muktar
Is Google Analytics free? A guide to cookie-free analytics

Is Google Analytics free? A guide to cookie-free analytics

Is Google Analytics really free? Learn about hidden costs, privacy trade-offs, and why cookie-free analytics tools like Userbird might be the smarter move.

Chris Muktar
 A Faster Way of Writing Blog Posts for Marketing

A Faster Way of Writing Blog Posts for Marketing

A three-step process for writing blog posts faster: start with a personal title, dictate key points using SuperWhisperer, and refine with ChatGPT.

Chris Muktar
Is Google Analytics Illegal? What EU Privacy Rulings Mean for Your Website

Is Google Analytics Illegal? What EU Privacy Rulings Mean for Your Website

Is Google Analytics illegal in the EU? Learn why privacy regulators are banning it, the legal risks for websites, and what privacy-first alternatives like Userbird offer.

Chris Muktar
How to Warm Up a Reddit Account for Your Brand

How to Warm Up a Reddit Account for Your Brand

Learn how to warm up a Reddit account for your brand by providing real value, engaging authentically, and avoiding the common pitfalls of low-effort marketing content.

Chris Muktar
Why We Use Google Analytics with Google Ads (Even as a Privacy-First Analytics Tool)

Why We Use Google Analytics with Google Ads (Even as a Privacy-First Analytics Tool)

Why does a privacy-first tool like Userbird use Google Analytics with Google Ads? Learn why dual tracking makes sense – and how we still protect user privacy.

Chris Muktar
Best Web Analytics Platform of 2025: Features, Benefits, and How to Choose

Best Web Analytics Platform of 2025: Features, Benefits, and How to Choose

Discover the best web analytics platform of 2025. Learn about key features, benefits, and how to choose a privacy-first solution like Userbird.

Chris Muktar
Top Benefits of Using Privacy-Friendly Analytics for Social Media and Marketing

Top Benefits of Using Privacy-Friendly Analytics for Social Media and Marketing

Discover the top benefits of using privacy-friendly analytics for social media and marketing. Learn how to gain insights without compromising user trust or compliance.

Chris Muktar
Top Features to Look for in a Web Analytics Tool for Maximum Efficiency

Top Features to Look for in a Web Analytics Tool for Maximum Efficiency

Discover the top features to look for in a web analytics tool to boost efficiency, improve insights, and protect user privacy. Learn what sets modern tools like Userbird apart.

Chris Muktar
Best Free Alternatives to Google Analytics: A Complete 2025 Guide

Best Free Alternatives to Google Analytics: A Complete 2025 Guide

Looking for a Google Analytics alternative in 2025? Discover a privacy-friendly, real-time solution with automatic event tracking and custom dashboards.

Chris Muktar
10 Web Analytics Alternatives to Google Analytics in 2025

10 Web Analytics Alternatives to Google Analytics in 2025

Discover 10 privacy-focused alternatives to Google Analytics in 2025, including Userbird. Explore powerful tools that prioritize user privacy, compliance, and insightful analytics.

Chris Muktar
GDPR-Compliant Analytics: Everything Marketers Need to Know

GDPR-Compliant Analytics: Everything Marketers Need to Know

Discover what GDPR-compliant analytics means for marketers. Learn how to track user behavior without cookies, stay compliant, and gain insights with privacy-first tools like Userbird.

Chris Muktar
Why Self Hosted Web Analytics Is the Smart, Privacy-First Choice

Why Self Hosted Web Analytics Is the Smart, Privacy-First Choice

Looking for a privacy-focused alternative to Google Analytics? Discover the benefits of self hosted web analytics and why it might be the right choice for your site.

Chris Muktar
BigQuery vs ClickHouse - How we decided to select a time series database

BigQuery vs ClickHouse - How we decided to select a time series database

Discover why Userbird chose BigQuery vs ClickHouse—prioritising scalability, low maintenance, and GDPR compliance over raw speed. Learn how this choice enables fast, reliable, and cost-effective web analytics at scale.

Chris Muktar
When Is Consent Required Under GDPR?

When Is Consent Required Under GDPR?

Learn when GDPR requires user consent and how Userbird avoids it by design—no cookies, no tracking, no banners. Privacy-first analytics made simple.

Chris Muktar
Why does Userbird exist?

Why does Userbird exist?

Why we're building Userbird

Chris Muktar
List of Open Source Web Analytics Platforms

List of Open Source Web Analytics Platforms

Userbird's recently updated list of open source web analytics platforms

Chris Muktar