Adobe Analytics Review (2025)
An in-depth review of Adobe Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Limited
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:No
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Adobe Analytics?
Adobe Analytics is a powerful enterprise-grade analytics suite offering robust data segmentation, customer journey analysis, and predictive insights. It integrates seamlessly with the Adobe Experience Cloud, making it a top choice for large organizations seeking deep marketing and behavioral analytics.
Adobe Analytics Features
Adobe Analytics is primarily designed to be used with Adobe's suite - Adobe Target, Audience Manager etc.
It offers robust page view and event tracking, segmentation and attribution.
Adobe Analytics Alternatives
Adobe Analytics sites between Amplitude and Google Analytics 360 as enterprise analytics, and is priced accordingly.
Adobe Analytics Screenshots
Adobe Analytics Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Adobe Analytics Pricing
Enterprise pricing varies; estimates range from $48,000 to $350,000 annually, which puts it roughly in-line with Google Analytics 360 and Amplitude.
How Adobe Analytics Compares to Userbird
Why Choose Userbird?
- Heatmaps included - Unlike Adobe Analytics, Userbird offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Userbird doesn't use cookies, making it more privacy-friendly than Adobe Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Adobe Analytics
- Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Adobe Analytics Alternatives
Looking for alternatives to Adobe Analytics? Here are some other popular analytics tools you might want to consider:
Additional Notes
Data used for ad targeting
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