PostHog Review (2025)
An in-depth review of PostHog, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Product teams
- Privacy Focus:Moderate
- Hosting:Both (Cloud and Self-hosted)
- Website:Visit Site
Core Features
- Heatmaps:Yes
- Session Recordings:Yes
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:No
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is PostHog?
PostHog is an open-source analytics suite with product analytics, session recordings, feature flags, and A/B testing. It has evolved into a full-stack platform for teams building and optimizing digital products.
PostHog Screenshots
PostHog Analysis
What is PostHog?
PostHog is a product analytics tool. It's most comparable to MixPanel & Heap, although it shares some features from other platforms such as HotJar as well.
PostHog Features
PostHog's main features are:
- Product analytics
- Session replay
- Web analytics
- Heatmaps
- Surverys
- Feature Flags, and A/B testing via Feature Flags
Is PostHog Open Source?
PostHog was originally released as an open source product.
Although it is possible to host PostHog yourself (via Docker), it is impractical to do so, as a small site can use the free plan indefinitely, and large sites require specialised infrastructure for analytics workloads.
Is PostHog privacy conscious & GDPR compliant?
PostHog is a US company, so is subject to US data laws.
PostHog can be configured to operate in a cookie-less mode.
PostHog has the option to host data in EU.
PostHog can be GDPR compliant, but as with most analytics tools, the key is in what data you choose to ingest.
PostHog's ARR
PostHog have been quoted as stating their ARR is in excess of $10m.
PostHog Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
PostHog Pricing
Free self-hosted version; cloud-hosted plans start at $0.0000500 per event and 0.0050 per session recording.
PostHog also charges for storage, $0.000015 per row. This can rapidly become costly for large websites.
Although the 'pay-for-what-you-use' model appears customer-centric, it can be difficult to predict spend, and can result in higher overall costs.
How PostHog Compares to Userbird
Why Choose Userbird?
- Cookieless tracking - Userbird doesn't use cookies, making it more privacy-friendly than PostHog
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in PostHog
- Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
PostHog Alternatives
Looking for alternatives to PostHog? Here are some other popular analytics tools you might want to consider:
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