Google Analytics 360 Review (2025)
An in-depth review of Google Analytics 360, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Limited
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:No
- GDPR Compliant:Limited
- Script Size:N/A
- Data Retention:N/A
What is Google Analytics 360?
Google Analytics 360 is the premium, enterprise version of GA, offering enhanced features like BigQuery integration, advanced attribution models, and SLAs. It’s best suited for large organizations with complex analytics needs.
Google Analytics 360 Screenshots
Google Analytics 360 Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Google Analytics 360 Pricing
Pricing Model:
Paid $50,000~$150,000/year
Pricing Details:
- Entry-level pricing: Starts at $50,000 per year, covering ~25 million events/month
- Upper-tier pricing: Can scale up to $150,000+ per year, depending on hit volume and negotiated contract
- Usage-based model: You pay for actual event volume. Increased usage → higher cost, though bulk pricing may reduce per-event fee.
Pricing isn’t strictly “license only.” Additional expenses include:
- Google Cloud Platform (GCP) (e.g. server-side tracking): ~$1,000/month typical.
- BigQuery storage/analysis costs: Starting around ~$400/month.
- Implementation, migration & professional services: Could be tens of thousands as one-off costs.
How Google Analytics 360 Compares to Userbird
Why Choose Userbird?
- Heatmaps included - Unlike Google Analytics 360, Userbird offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Userbird doesn't use cookies, making it more privacy-friendly than Google Analytics 360
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Google Analytics 360
- Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Google Analytics 360 Alternatives
Looking for alternatives to Google Analytics 360? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare Web AnalyticsContentsquareCrazy EggDataFastFathom AnalyticsFullStoryGoAccessGoatCounterGoogle AnalyticsGoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPirschPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
Data used for ad targeting
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