Cloudflare Web Analytics Review (2025)
An in-depth review of Cloudflare Web Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:SMBs to Enterprise
- Privacy Focus:Moderate
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:No
- Real-time Data:No
Privacy & Compliance
- Cookieless:Yes
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Cloudflare Web Analytics?
Cloudflare Web Analytics provides basic web traffic data for sites proxied through its CDN. It offers fast, cookie-free insights into visitor behavior and performance metrics, though it lacks the depth of dedicated analytics platforms.
Cloudflare Web Analytics Screenshots
Cloudflare Web Analytics Analysis
Cloudflare Web Analytics Strengths
The most obvious strengths are:
- It's free.
- It's integrated into Cloudflare's infrastructure, if you're using it.
It has additional insights related to performance and page speed.
Cloudflare Web Analytics Weaknesses
Surprisingly, despite Cloudflare having visibility of the traffic flowing through it, Cloudflare Analytics relies on client-side javascript (beacon.min.js).
In addition, Cloudflare Analytics data retention is the shortest of all platforms we tested, at just 6 months.
Cloudflare Analytics doesn't work if the Cloudflare proxy is disabled. Some sites are not compatible with Cloudflare's proxy, so this may affect some users.
In addition, Cloudflare, being a US company, is subject to different privacy laws from some of the European analytics companies such as Userbird, Fathom Analytics, Simple Analytics and Plausible.
Cloudflare Web Analytics is ultimately a very simple analytics service - top pages, and top sources - that's pretty much all you get.
Cloudflare Web Analytics Pricing
Cloudflare Web Analytics is free and available on all Cloudflare plans.
Cloudflare Web Analytics Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Cloudflare Web Analytics Pricing
Included on all Cloudflare plans, including the free plan.
How Cloudflare Web Analytics Compares to Userbird
Why Choose Userbird?
- Heatmaps included - Unlike Cloudflare Web Analytics, Userbird offers heatmaps to see exactly how users interact with your site
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Cloudflare Web Analytics
- Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Cloudflare Web Analytics Alternatives
Looking for alternatives to Cloudflare Web Analytics? Here are some other popular analytics tools you might want to consider:
Additional Notes
GDPR compliant
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