Snowplow Analytics Review (2025)
An in-depth review of Snowplow Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Strong
- Hosting:Both (Cloud and Self-hosted)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Snowplow Analytics?
Snowplow Analytics is a highly customizable event data pipeline that requires engineering effort to set up. It enables rich behavioral data collection for downstream analysis in data warehouses.
Snowplow Analytics Screenshots
Snowplow Analytics Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Snowplow Analytics Pricing
Pricing Model:
Paid (custom pricing)
Pricing Details:
Open-source core; managed services pricing varies.
How Snowplow Analytics Compares to Userbird
Why Choose Userbird?
- Heatmaps included - Unlike Snowplow Analytics, Userbird offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Userbird doesn't use cookies, making it more privacy-friendly than Snowplow Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Snowplow Analytics
- Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Snowplow Analytics Alternatives
Looking for alternatives to Snowplow Analytics? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare Web AnalyticsContentsquareCrazy EggDataFastFathom AnalyticsFullStoryGoAccessGoatCounterGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPirschPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant, open-source
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