Heap Review (2025)

An in-depth review of Heap, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:Product teams
  • Privacy Focus:Moderate
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:Yes
  • Session Recordings:Yes
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:No
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is Heap?

Heap is a product analytics tool that automatically captures all user interactions without manual tagging. It provides retroactive analysis, user journeys, and event funnels, enabling deep behavioral insights.

Heap Analysis

What is Heap?

Heap is a product analytics tool that is owned by Contentsquare, the same people who own HotJar.

Heap's Features

Heap Alternatives

Heap competes directly with PostHog, MixPanel, and to a lesser extent, Amplitude.

Heap Sessions

Heap's sessions have an extremely short lifetime- 30 minutes on desktop, 5 minutes on mobile. This is unusual for an analytics product.

Heap Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Heap Pricing

Pricing Model:
Freemium (Free up to 10K sessions/month)
Pricing Details:

Free plan available - up to 10k monthly sessions.

Paid plans require contacting sales, rough estimate for Growth is $3600/year.

Estimate for Enterprise Plans - $24k/year+

How Heap Compares to Userbird

Why Choose Userbird?

  • Cookieless tracking - Userbird doesn't use cookies, making it more privacy-friendly than Heap
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Heap
  • Simple, intuitive interface - Userbird prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives

Heap Alternatives

Additional Notes

GDPR compliant

Ready to try a better alternative to Heap?

Join thousands of websites using Userbird for privacy-focused insights and powerful user behavior analysis.

No credit card required

Live Demo